03 “SHAPE” for Jordan
Jordan X AHO Group project
Task: Groups will compete to design a series of sustainable bathroom products for Jordan, focusing on oral hygiene and personal care. The winning design, emphasizing recycled toothbrushes, will be produced and featured in Jordan's sustainability initiatives.
End result: "Jordan Shape" represents a stylistically innovative and eco-efficient bathroom collection, drawing inspiration from the graphic motifs of Jordan. This series introduces a vibrant palette to disrupt the monochromatic landscape of conventional oral hygiene products. Central to its design ethos is the Jordan star, guiding the creation of each item with a focus on reducing plastic use and enhancing visual appeal in bathroom environments.